About Us

<body topmargin=0 leftmargin=0 marginheight=0 marginwidth=0> <table cellpadding=0 cellspacing=0 border=0><tr> <td valign="top" colspan=2 height=90 BGCOLOR="#006699" TEXT="#080000" bgproperties="fixed" background="02c285a1erlcgo.png"> <div> <FONT SIZE="5" COLOR="#FFCC66" FACE="Arial" ><B>VPiColor LLC</B></FONT><B>    </B><B> |     </B><A HREF="index.htm" TARGET="_top" TITLE="VPiColor LLC"><B>home</B></A></div> <div> <B>About Us</B>   |   <A HREF="id23.htm" TARGET="_top" TITLE="Proven Value of Personalized Catalogs">Proven Value of Personalized Catalogs</A>   |   <A HREF="id18.htm" TARGET="_top" TITLE="Our Products and Services">Our Products and Services</A>   |   <A HREF="id26.htm" TARGET="_top" TITLE="Catalogixx">Catalogixx</A>   |   <A HREF="id22.htm" TARGET="_top" TITLE="Contact Us">Contact Us</A></div> <div> </div> </td> </tr><tr> <td valign="top" width=210 BGCOLOR="#FFCC66" TEXT="#080000" background="02ad2c00dkelyh.png"> <div> <IMG SRC="054c5330.jpg" border=0 width="197" height="307" ALIGN="BOTTOM" HSPACE="0" VSPACE="0"></div> </td> <td valign="top" height=390 width="100%" BGCOLOR="#FFFFFF" TEXT="#080000"> <div> <I>About Us</I></div> <div> VPiColor's <I>VariCat System</I> makes it possible for mail-order companies to provide their best customers with the kind of personalized service they get in physical specialty stores, which offer "personal shoppers" to point out the best merchandise to meet each customer's individual needs.</div> <bR> <div> The VariCat System creates a remarkably complete customer profile, based on data extracted from the company's Customer Relations Management system, and applies business rules established by the retailer to select appropriate merchandise from the entire range of company offerings. It then "flows" graphics and descriptions into a virtual catalog, and transmits the completed catalog specifications to the printing company.</div> <bR> <div> At the printing company, the transmission is received and stored by a VariCat PrintController, which is connected to one or more variable color printers and associated bindery equipment. Even before a large number of catalogue specifications is received, the retailer's catalog run can be started. The PrintController merges all the photos, graphics and other elements into a complete job, and sends it to one of the allocated printing machines.</div> <bR> <div> The result: Pallets of completed, bound, folded and trimmed catalogs ready to go to the post office with no additional manual handling.</div> <bR> <div> Click on Our Products and Services above for greater details.</div> </td> </tr></table></body>